Learning from our mistakes: Stay true to what make you, you.

Learning from our mistakes: Stay true to what make you, you.

As the summer roles on and heat and humidity set in, frustration, compromise and the need to please clients tends to hit higher levels as well.  At some point in time one has to reevaluate, if what one is doing is leading you away from who you are.

There is a lesson to be learned here and it is one I learned not all that long ago. This being, it is impossible to please/accommodate everyone all the time and that sometimes no matter what one does to try accommodate a client or perspective client,  we may have to send them to another photographer who specializes in that area of photography.

I learned that it is important to stick to your discipline/style and there is a time and place to expand outside of our comfort zone and try a different photography discipline. I am a good portrait photographer but even thought I know a fair amount of product photography it is not my strong suit and having to tell a client “no” it is not something as a business provider I currently don’t accommodate does happen.

It stinks, it truly does, to have to turn away work/potential customers or returning customers. If the final product you are going to give a potential customer something that is not your best quality work it will not only hurt the customers currently because they do not have the best quality photo of their product but it will hurt you and your business in the long run because you let it be known you are willing to do sub-par work just to make a dollar.

As photographers we have our areas of expertise. Some of us are good portrait photographer where others are great at architectural photography and so on and so forth. While it is great to expand our horizons, to learn and become better in other disciplines of photography, it is important to remember what areas of photography we are good at when we do contract work for others. We should not be so quick to jump to another discipline of photography because a client begs us to or just to make earn extra money until we can prove ourselves that this new area of photography is up to the standards we have in our primary discipline.

Learn, practice and promote is the way expanding into a new discipline of photography should be handled. In the long run it will be more beneficial for you than just saying hey I can do “that” and then in the end give the client sub-par work. Also know it is okay to say “no” to a perspective client because sometime we are not the best fir for their needs.

Backups, to your Backup!

So it has been a little while from my last blog post. In that time, I have learned to always make sure to have backups and if possible backups to your backup.

This applies to everything, have backups to your camera gear, editing and transportation. For example, my main camera is a Nikon D-800 and its backup is a Nikon D-300 and that cameras backup is an old film camera from the mid 90’s. For my files I backup them on external hard drives and on a cloud network and I don’t remove them from the memory cards until they are loaded on both. That way in case something happens to my files I am not out of the work I have just done for a client or for myself. As for transportation I have an 09 Dodge and that’s backup is a old tired 68 Pontiac Firebird its there if its need to but thankfully I have never had that need.

The lesson here is even though you may not be using your backup device never let it out of your reach because everything is going fine until, it’s not.  I ran into “IT’S NOT”, not too long ago.

I came home from an corporate event in Milwaukee, WI in the middle of June one night to find the black screen of DOOOMMM on my computer with a deadline looming quick. In the end we found out the video card had fried itself and took part of the motherboard with it but had left the hard drive intact with no loss of photos or business files.
It was at that point in time I realized the backup laptop was nowhere to be found. I had lent out to a friend whose computer shorted out and was waiting on a new one and need to keep their business going. So I had just broken my own rule number 1, “never let your back up out of reach because everything is okay until it isn’t.” Thanks to a local photographer friend Jeff Boomer Ernst who lent me his backup, I was back up and running the next day an able to make my deadline.
A day after deadline my backup was back and I was up and running and a few more days after that a new laptop arrived and business is back to normal.

In the youth of my business I had just committed a major foepaw and that was, I didn’t have my backup. Now I realize that for other photographers who companies are in their infancy, you may not have backups to your backup or backups in general, it can be expensive. Though it is something as you take on more and more clients, you do have to look into because if you screw up and miss a deadline or lose the work its can cost you in the long run. That client talks to other possible clients and it spiderwebs out and can cause more problem down the line. Even if you don’t really use your backups you need to have them. I got lucky and had the help of a friend and I was able to make deadline.

So I cannot express enough to beginning photographers, first to have a backup camera and second have a backup computer. If you cannot currently afford to do so make sure you have a backup plan in case the unthinkable does happen to you and that way you and your clients are not left out in the cold.