Things I didn’t know I needed to know when getting into photography

     Over the past few years as Vagabond Photography expanded I found there was a lot of things I didn’t know I needed to know. I knew the basics, at least I thought I did while I was cannon balling into the deep end of the pool with the big boys, but then I quickly found out WOW there is still a lot to learn. So here are a few of the things I learned when I went from being a part time on the side business(off the books) to operating as an actual business.

Gear
     Buying gear can sink a new company, everyone’s thinking they have to have the newest and best gear out there. In reality, you only need what you are going to use on a regular basis.  There is a lot of gear I have bought over the years and all it does is collect dust and some of it I have sold and some of it I still have. Don’t worry about what John Doe Photography has across town. As long as you have a solid camera and lens’s, with a few hot shoe flashes you can photograph pretty much anything you need to.
     Also if you are a little bit on the handy side you can make some of those expensive reflectors or soft boxes you may need/want.

You're more than a photographer
     Yep that’s right, we are the people with many, many hats. You will be doing so much more than just shooting and editing photos for your clients. It involves being the bookkeeper, appointment keeper, website guru, marketing master, social media GOD, customer service rep and any other hat you can think of.
     It also turned out I had a lot more to learn when I moved to doing wedding photography a few years back. I learned, one has to create interesting and captivating albums. Also, when showing clients their photos, I now create slide shows and if you want it to pop, mix audio in as well so it pulls at the heart strings of your clients a little more.   

Branding over Paper
    When I first started I thought I needed have all these flyers, pamphlets and business cards. Well you really don’t, it’s all about getting out there and branding yourself but make sure you have a business card. Portray yourself as your business, dress the part and let your work speak for itself, create something that is personal so people remember you.
     Though most other marketers and branders will say paper is dead I still find it handy to have a handful of business card on me because you never know when it will be useful. Information on one side a photo on the other and make it a photo that is appealing and makes a client want to look at it.

Taxes
    So it turns out the government wants to know how much you are making off your business. Initially when I was starting I thought it was just like reporting our regular taxes. You do it at year end and hey you’re good to go until next year. Turns out Uncle Sam wants to know a little more often than that. One reports once a quarter in our state and let them know hey we made some money this month or no we didn’t. it is quite easy once you get used to them.

Insurance
    Before I started my business the only thing I really worried about was what happens if my gear breaks or gets stolen. I had a rider on my home owner’s insurance policy that if the gear was destroyed in say a house fire, home robbery it was covered but if I was out on my own and something happened like I was robbed, it fell in a lake or other I was basically S.O.L.  When I joined the Professional Photographers of America(PPA) they offered basic equipment loss and it was cheaper and covered more than what the rider on my insurance policy covered.
   Also, PPA offers general liability insurance starting at relatively reasonable rates, which covers you if you tell the model to back up and they fall into scenery, hurt themselves resulting in medical bill, PPA insurance also has you covered if multiple of other event happen that allows you to keep working.

Off Season Income
     Vagabond Photography is a Wisconsin based photography company and I am very proud to hang my shingle here and say we are open for business. Though Wisconsin has one major drawback for being an on-location photographer. Clients don’t like to be cold and it is pretty cold here from November through March.
     The first year I operated I thought I could make the transition from shooting sports, portraits, corporate work for nine months of the year and be able to sit tight for a quarter and live off my earnings from the other nine months. I was sorely mistaken. I ended up back at where I used to work in the winters while in college at a small ski resort. It is nothing to be ashamed about but it something you might have to considers if there is a lengthy off period in were you decide to operate.

Be willing to evolve
     Even though you may say I am a Senior Portrait photographer and this is what business is going to be, don’t be surprised if your business and clientele have a different plan for you.
     For example, I originally wanted Vagabond Photography to be an alternative sports, music and portrait company but over time morphed into something else. Some of my sport and music clients became my corporate clients because they saw me on the weekends and had a need for me during the week in their business world. Then after a few more years my portrait clients became my first wedding clients and my company evolved into what it is today. So don’t be afraid of a little change it can open up a whole new photography world for you.  

Ask your clients for Referrals
     Referrals are key in this business, if your clients are happy they’ll talk about you to their friends and that will help you with more business. Don’t be afraid to ask your clients to help get your name out there. It might involve giving away a couple of prints to a client from a session or doing a quick family photo during a senior portrait session but the money/time you spend on the little things like that will pay larger dividends in the end.

Find Local Professional Photographer Mentor
     Most new photographers I have met over the years myself included, seem to think they have it handled and they know what they are doing. Though the truth is you are going to need some help. I found a local studio whose owner was willing to give me solid advice to keep me from making some of the common mistakes that a lot of us make when still starting out.
     Over the years they become good friends and they can also help get you some additional work if they trust you. I can say without a doubt I would not be in business today if it wasn’t for their help.

Be willing to take Constructive Criticism and learning from it
     When I started I thought my work was great and up there with the pro’s. I became friends with some of the local photographers and joined a few photo clubs and the first thing I did was asked, “hey what do you think of this one(photo)?” Oh my god I thought I was done for by the time those three photographers were finished going over my work. Though they did finish with you have a good start keep at it.
     In reality though, this is the best thing for beginning photographers who are just starting a business moving from being an amateur to pro or even for an average Joe who is just pick up a camera to hear.
    Now take what that photographer said and find a way to build from it. It may be hard to hear but it is the best thing to hear, it should make you want to do better and elevate your work.
   it pains me to say this but if you have thin skin and can’t take the CC well this is not the business to be in because as photographers we are constantly being judged by the current about their photos, next client who sees your work hanging on a wall or a photographer who you are talking to about your work or sees your work someplace.

Find time to shoot for fun
     The last thing I would like to leave you thinking about, is find the time to shoot just for you. As photographers in the business we spend so much time shooting for other people, doing their projects, portraits, wedding, etc that we can easily forget why we started in this business. So, take some time at least once a month to work on your own personal project it doesn’t have to be for publication necessarily but it does have to be for you to keep your creative juices flowing.

Watching friends get married

Over the weekend we had a fun weekend off to go and watch out good friend Joe get married to the love of his life Kelsey.

Normally I spend my time photographing a wide range of events from weddings, to senior and family portraits and corporate events. It was interesting because I really haven’t sat through a wedding in the last five to six years, normally as a photographer I listen for que’s and start to compose my photograph of what is about to happen. So, it was fun to sit in the passenger seat for once and just let it all happen around me.

Joe and Kelsey could not have asked for a better May day, the weather was great for us at the wedding in Wisconsin Dells, during the month of May it can be a guessing game of whether the weather will be warm or cold, rain, snow or shine (FUN FACT, Wi has had snow every month of the year but July).  Thankfully we ended up with a warm sunny day and a church with A/C. 

While sitting there watching the other photographers and I started to wonder is there thought process the same as mine? Is the lead photographer hoping the secondary got the shot of the other side of the church, are they hoping they won’t have to change batteries mid run? Then I chuckled to myself and thought yeah, they’re thinking the exact same thing I would be thinking if I was shooting right now.

As the night progressed it was great to be able meet up and chat with friends and acquaintances I had not seen in a few year and also meet some complete strangers and make some new friends.

So it got me thinking fellow photographers, if anyone is willing to share, are you able to sit back and enjoy a wedding that you are attending and not photographing or do you find yourself thinking I wonder what’s going through that photographers head?

Lume Cube Review

Back in December of 2016 I bought a set of Lume Cubes and I wanted to give them a good run though before writing a review for their product. For those of you not familiar with Lume Cube they are a small yet fiercely powerful light and can be used in a variety of settings and activities.

The light dimension is about a 1.5” cube to give you an idea of its size, it comes in blue, black and sliver/gray casings. Lume Cube has made some special give away cubes that were red and other colors but I have not seen those for sale (cause I would love a red one). The light color is around 6000K so it does have a light blue tint to it and it is extremely bright.

The light itself is really simple to use it has two push buttons on top one to operate the light. With the back of the light facing towards you the left button operates the light on its own. Once it is turned on you can tap the button repeatedly and increase the power of the light in 10% increments. the right button is activates the Bluetooth function of the light which allows it to pare with your phone or tablet.  From there you can modify the light in single percent increments.

The App for the Lume Cube has recently been up dated and for the most part is still the same. You can pair up to five Lume Cubes at one time and active them all with the touch of the screen. The one thing I like about the app is that it remembers the intensity percentage of the light when you turn it on and off the lights or the App. The one down side I did notice in the App is when you do modify the light brightness on the App the results are not immediately visible it does require you to turn the light on and off again with the little light power button on the app. The distance the light works with is the App is based on the power of its Bluetooth and your mobile device. I use a Samsung Galaxy Note 10.1 tablet and Motorola X Pure phone and the distance from where it works to where it doesn’t is about 40 feet for my devices. So results may vary depending on your mobile device.

When the light is on full power it will last about 20 to 30 minutes depending on surrounding conditions. Lume Cube says on full power expect about a 22-minute run time. So what I have experienced is within stated running timeWith the light below 75% power one can expect anywhere between a 45 minute to an hour and a half run time. The light does tend to get a bit warm with time especially on full power, not by any means that this is a down side but it is something to be aware of.

The one thing I love about this little light is that it is water resistant/proof up to 100 feet. I live on a lake with a max depth of 40 feet and this winter while the ice was on the lake I did pare both lights up with my Contour Camera. They work quite well in low level light and a depth of around 35 feet.

As for charging there is a screw off cap on the back of the Lume Cube to access the charging port. The cap has a rubber O-ring on it so it keeps the water out when screwed on tight. It can be easily removed for charging with a quarter or a nickel. The charging port is a USB type C connection and it will charge the Lume Cube in about an hour and a quarter to an hour and a half from being completely dead. Even if the Lume Cube is not being used for long periods of time the battery will still slowly drain, so the night before you use it to put it on the charger for a while just to make sure you are prepaired.

Some of the other uses I have found for Lume Cube is working on my vehicles because of their small size it has allowed me to get light into a small area where you can’t normally fit a normal flash light.  It also works well in flagging a passing by snowmobile with the pulse setting on the app when you are broken down on the side of the trail.

Lume Cube also offers a multitude of accessories for their lights. I am looking forward to getting the light house case and along with the honey comb pack and defuser bundle when they are released. By the looks and current online information, they will be held to the case by magnets so it will be interesting to see how they hold up with jarring and shaking. You can currently also get mounting accessories kits for the DJI Phantom series, Inspire series, also for the Yuneec Typhoon H and the Autel Robotics X-Star Drones.

The Lume Cube light is a small light that packs a big punch and is extremely versatile and it worth the $79.99 price tag. So if you are in the market for a small compact light it is worth the purchase and addition to your lighting arsenal.